ONE MILLION ACTS OF GREEN -- debuts on CBC TV's The Hour
Tue Oct 21, 2008, CBC TV
BE PART OF.....ONE MILLION ACTS OF GREEN!!
*THE HOUR* WITH GEORGE STROUMBOULOPOULOS
TO MAKE MILLIONS SEE GREEN
AS A MASSIVE, NATIONWIDE CAMPAIGN BEGINS ON
OCTOBER 21, 2008
www.onemillionactsofgreen.com
The Hour with George Stroumboulopoulos, Canada’s late-night talk
show, and Cisco are partnering to spearhead a massive, nationwide
environmental movement. This fall, CBC and The Hour will mobilize
Canadians to commit One Million Acts of Green. In partnership with
Cisco, and the power of their ‘Human Network Effect’, the collective
goal is to change how we live and how we treat the planet, one act
at a time.
It’s not about overhauling your life; it’s about one act from each
individual amassing to a million. Maybe it’s switching to compact
fluorescent light bulbs, making the decision to walk or bike to work, or
to buy locally-grown organic food. It can be as simple as recycling your
cell phone or as ambitious as building a green roof space. One small
thing can have a huge impact. Young and old, parents and kids, small
towns and big cities, The Hour wants Canadians to take action for the
sake of the environment.
All Canadians have to do is commit one act of “green” (or more), then
register the act. There will be a highly interactive One Million Acts of
Green (OMAoG) website (www.onemillionactsofgreen.com) where
anyone can log their acts and see an immediate impact via an extensive
green calculator designed by GreenNexxus. The site will also be a hub
of information about OMAoG, and will serve as an educational resource
of “green” content. Registrants will be able to learn more, inspire and
challenge others to act.
The campaign will officially kick off on Tuesday October 21, 2008 and
will run over The Hour's entire upcoming season, through to June 2009.
George and The Hour will unite with other CBC programs to 'go green,'
including CBC News, Kids’ CBC, Steven & Chris, Living, CBC
Sports and others. The call is out to everyone: politicians,
celebrities, athletes, businesses, schools and universities. _Everyone_.
OMAoG has recruited some big time environmental partners who will stand
shoulder-to-shoulder with us for the duration of the campaign: Clean
Air Foundation, The David Suzuki Foundation, Earth Day Canada,
Environmental Defence, Evergreen, Green Street (managed by the
Canadian Teachers’ Federation) and The Climate Project-Canada are all
non-profit, ENGO’s. They are results-based, community-centred and
absolute authorities on what it takes to get to ‘green.’ Their support
and commitment to OMAoG is invaluable.
The Hour is the only talk show in Canada that, night after night,
delivers the best conversations with an incomparable line up of guests.
The Hour has featured some of the leading environmentalists in the
world and key issue makers including, Al Gore, Dr. David Suzuki, Sir
Richard Branson, Bjorn Lomborg, Dr. Jane Goodall, Tim Flannery, Terri
Irwin, and Arnold Schwarzenegger - making The Hour a perfect vehicle
to take this topic and this challenge direct to Canadians.
OMAoG exemplifies what Canadians do best, being a part of a collective.
To be bigger than the individual, and to see what can be achieved by
working together in a human network, is intrinsically Canadian. The goal
is set: the challenge is on to make our lives, our communities, and our
environment greener. One Million Acts of Green, one act at a time.
ONE MILLION ACTS OF GREEN - ABOUT OUR PARTNERS:
* Cisco - Cisco is changing the way people work, live, play and learn.
Through our technology, we enable people to make powerful connections
whether in business, education, philanthropy or creativity. Our
technology forms the foundation of the Internet and the Internet isn't a
network of computers, it's a network of people. We call this "The Human
Network" – a network of people with the power to change the world we
live and work in. We believe change is a good thing, and that technology
can and should improve life. Because of Cisco’s solutions, people can
come together in ways never before imagined. It doesn't matter whether
walls, borders, mountains, or oceans stand in the way, over the network,
people can come together and transform business, communities,
governments, schools, and lives. Together, we are more powerful than we
ever could be apart. When the human network sets out to solve a problem,
the result is a Human Network Effect. www.cisco.com
* Clean Air Foundation - Clean Air Foundation is a not-for-profit
organization dedicated to developing, implementing and managing public
engagement programs and other strategic approaches that lead to
measurable emissions reductions, to improve air quality and protect the
climate. The Foundation currently manages seven public engagement
programs - Car Heaven™, Mow Down Pollution™, Keep Cool™, Go Solar,
Switch the ‘Stat, Switch Out and Cool Shops™.
www.cleanairfoundation.org
* David Suzuki Foundation – The David Suzuki Foundation works through
science and education to protect the diversity of nature and our quality
of life, now and for the future. With a goal of achieving sustainability
within a generation, the Foundation collaborates with scientists,
business and industry, academia, government and non-governmental
organizations. We seek the best research to provide innovative solutions
that will help build a clean, competitive economy that does not threaten
the natural services that support all life. An independent charity, the
Foundation does not accept government grants and is supported with the
help of some 40,000 individual supporters across Canada and around the
world. www.davidsuzuki.org/NatureChallenge
* Earth Day Canada – Earth Day Canada (EDC), a national environmental
charity founded in 1990, provides Canadians with the practical knowledge
and tools they need to lessen their impact on the environment. In 2004
it was recognized as the top environmental education organization in
North America, for its innovative year-round programs and educational
resources, by the Washington-based North American Association for
Environmental Education, the world's largest association of
environmental educators. This year, it was chosen as Canada’s
“Outstanding Non-profit Organization” by the Canadian Network for
Environmental Education and Communication. EDC regularly partners with
thousands of organizations in all parts of Canada. www.earthday.ca
* Environmental Defence – Environmental Defence protects the environment
and human health. We research solutions. We educate. We go to court when
we have to. All in order to ensure clean air, clean water and thriving
ecosystems nationwide, and to bring a halt to Canada's contribution to
climate change. Environmental Defence champions critical environmental
and health issues under three program areas: Greening Cities, Protecting
People, Saving Species. www.environmentaldefence.ca
* Evergreen - Evergreen is a registered national charity founded in
1991. We are a national non-profit environmental organization with a
mandate to bring nature to our cities through naturalization projects.
Evergreen motivates people to create and sustain healthy, natural
outdoor spaces and gives them the practical tools to be successful
through its three core programs: Learning Grounds - transforming school
grounds, Common Grounds - conserving publicly accessible land, and Home
Grounds - for the home landscape. Community naturalization is a
collective effort that includes people from all walks of life in the
revitalization of their schools, homes or community and, ultimately, in
the environmental, social and economic functioning of their cities.
www.evergreen.ca
* Green Street – The program endeavours to provide opportunities to
actively engage students and teachers in environmental learning and
sustainability education. Using funding from the J W McConnell Family
Foundation, the Canadian Teachers’ Federation uses the Green Street
Program to link schools in Canada to reputable Environmental Education
organizations across the country and to encourage teachers and students
to create their own sustainability initiatives. Green Street aims to
deliver credible, accessible and affordable programs that are relevant
to students’ concerns, curriculum-linked, encourage a sense of personal
responsibility for the environment, foster a commitment to sustainable
living, and promote an enduring dedication to environmental stewardship.
www.green-street.ca
* The Climate Project – Canada – A non-profit organization dedicated to
educating the public about climate change through presentations by 270
Canadian volunteers. These individuals were personally trained by Al
Gore in April 2008 to present a live version of the slideshow featured
in the Academy Award winning documentary "An Inconvenient Truth.” The
slide show has been tailored for Canadians. The volunteers come from
every province and territory and from all walks of life, including
retirees, students, Olympic athletes, scientists, business people and
educators. www.climateprojectcanada.org
* GreenNexxus – Provides its members with the ability to share their
environmentally focused projects and thoughts, belong to groups, invite
friends, and attend events. This online community will help the
reduction humanity's impact on the environment and promote active green
living by facilitating the networking and collaboration of like-minded
people and organizations. www.greennexxus.com
www.onemillionactsofgreen.com
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For further information, on OMAoG, and The Hour please contact:
Julie Booth - Publicity
The Hour with George Stroumboulopoulos
& One Million Acts of Green
julie.booth (at) cbc.ca
416 205 3769 |
