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The Six Sins of Greenwashing    Tue Apr 29, 2008, Ottawa, ON

The Six Sins of Greenwashing
with Scott McDougall, President and CEO of Terrachoice

Terrachoice helps environmental leaders win market share, and thereby help move the world towards sustainability. These days, the marketplace is cluttered with products making green claims, many of which are misleading or false (this is called greenwashing). Scott will present the findings of the "Six Sins of Greenwashing" report.

When: Tuesday April 29th, 2008, from 11:45am - 2:15 pm
Where: Hampton Inn Conference Centre, 200 Coventry Rd., Ottawa
Cost $35 for CMA Members, $50 for non-members. Plenty of free parking and includes lunch, coffee and dessert.

Register early! Visit www.cmaottawa.com or call Joanne Thurlbeck at 613 590 1412.

Presented by Canadian Marketing Association, Ottawa Chapter

The Six Sins of GreenWashing:
http://www.terrachoice.com/Home/Six%20Sins%20of%20Greenwashing/The%20Six...
http://news.google.ca/news?q=%22six+sins+of+greenwashing%22
http://news.google.ca/news?q=greenwashing

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[Calendar Editor adds topical organizations, links and resources:

Questioning Business
http://www.planetfriendly.net/business.html

About Advertising http://en.wikipedia.org/wiki/Advertising
http://directory.google.com/Top/Business/Marketing_and_Advertising/Adver...
Greenwash & Advertising Issues http://en.wikipedia.org/wiki/Greenwash
http://directory.google.com/Top/Society/Issues/Business/Advertising/Acti...
http://www.planetfriendly.net/business.html#advertising

Consumerism http://en.wikipedia.org/wiki/Consumerism
http://directory.google.com/Top/Society/Issues/Environment/Consumerism/

Green Business
http://en.wikipedia.org/wiki/Sustainable_business
http://www.planetfriendly.net/living.html
http://www.planetfriendly.net/ecoportal.html#industry
http://www.planetfriendly.net/business.html#2

]

 
 

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