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Shaping the Election Conversation: How to use elections to promote your issues    Thu Apr 15, 2021, Online

Election campaigning isnít necessarily telling people who to vote for, itís telling them what to vote for. Elections are an opportunity to raise awareness of your issues, engage your current supporters and gain new ones.

Whether youíre a small charity, non-profit or larger organization, making your issue top of mind for politicians and voters doesn't happen overnight. It takes time and repetition. With elections on the horizon in Ontario, Nova Scotia and the Yukon, and a minority federal government that could go to an election any time, itís time to start laying the groundwork. But itís a crowded marketplace Ė how to do you get your voice to cut through? Who do you target, what do you want them to do, and what can you say to bring them along?

In this session we will talk about:
-When to start focusing on the election
-Identifying your audiences and your call to action
-Refining your message
-Paid media
-Organizing and engaging your online community

Skill level: Your organization has some capacity to mobilize a community, either online or in person

Experience: Some experience organizing for action, some campaign experience

*A recording of the webinar and the presentation slides will be provided to registrants following the presentation.

This workshop was developed in association with The NOW Group who create winning campaigns for good causes. They can help you shape the conversation around the issues that matter to you most. From strategy and branding to breakthrough ads and leadership training, their team is ready for any challenge.

April 15, 2021 1-2 pm EST
Cost: $25


For more information:

Contact Name: Laura
E-mail: laura (at)

Please tell them you saw it at  Especially if travelling from a distance, avoid disappointment by contacting or checking the event organizers' website. Register if appropriate.


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