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Workshop: Sustainability Initiative Objection Handling Clinic, with Dr. Bob Willard    Tue Oct 23, 2018, Toronto, ON

Suppose you find yourself on an elevator with a senior executive and courageously decide this is your opportunity to convince him to integrate sustainability into his core business strategies. How would you open the conversation? When he throws objections at you, how will you respond?

Using proven techniques described in his book, The Next Sustainability Wave, Bob will prepare you for an “elevator speech” sales call on a skeptical senior executive so that when the elevator doors open you have converted his skepticism to excited curiosity and he invites you to continue the conversation in his office. By the end of this 2-hour workshop, sustainability champions will be able to describe at least three likely objections to sustainability initiatives from senior managers who do not yet “get it” on sustainability, and describe several effective ways to confidently and graciously handle each objection.

In this workshop, Bob will present lessons from his book "The Next Sustainability Wave" about the compelling business case for sustainability strategies and provide practical guidance on how to convince others to want to make the change that you propose, even if you have limited position influence.

Bob Willard is an author, speaker, and expert on sustainability, leadership, culture change and organizational development. His sustainability resources have helped hundreds of professionals to influence positive and impactful change within their organizations.

Who should attend: this workshop is perfect for professionals who are change agents, or would like to be change agents in their organizations, e.g. Sustainability Managers, CSR Consultants, Community Coordinators, or even IT Analysts, Financial Specialists etc., as well as future sustainability champions looking to learn and make new contacts.

Besides learning new tips on creating organizational change, you’ll have the opportunity to network with change agents from other organizations and to share best practices during the interactive breakout sessions.

6:10 Registration and Networking
6:30 Workshop
8:30 Networking

Light refreshments will be provided.

Fee: $25.00

Metro Hall, 55 John, St. Toronto Room 310.

Tickets at:

Bob Willard is a leading expert on quantifying and selling the business value of corporate sustainability strategies. He is the author of four books and numerous other resources for sustainability champions, and has given hundreds of keynote presentations to corporate, government, university and NGO audiences.

He has over thirty-four years’ experience in the corporate world with IBM, and a Ph.D. in sustainability from the University of Toronto.

Bob was inducted into the International Society of Sustainability Professionals’ Hall of Fame in 2011.


"Bob Willard has written a stunning compilation of experience-based wisdom: his and that of other leaders who have done real things to work towards organizational change and sustainability in business. The Sustainability Champion's Guidebook is spot on for all levels of an organization, from high-level vision right down to individual, personal behavior."

― Ray Anderson, Founder and Chairman, Interface Inc.

Watch a 1 min video on Bob’s book The Sustainability Champion’s Guidebook.


For more information:

Contact Name: Walter Pawliw
E-mail: Walterp2 (at)

Additional Contacts & Websites:

Please tell them you saw it at  Especially if travelling from a distance, avoid disappointment by contacting or checking the event organizers' website. Register if appropriate.


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